Author Archive for Alan Lang
How to Design a Really Crappy Landing Page
Three seconds. That’s how long your typical internet user will take before deciding whether or not to hit the ‘back’ button. It’s a cliché but it’s true: first impressions are everything. If you’re going to spend your hard earned money on clicks then you absolutely need to make sure you’re not shooting yourself in the [...]
What is “Negative SEO”?
Brenden Scott, a University of Bath graduate and former Director of Affiliate Marketing for Clash Media Advertising, makes a living as an SEO consultant with a dark side. “Negative SEO” is the practice of utilizing unethical tactics to attack a competitor’s website ranking with search engines like Google. States Scott, “I understand the rules of [...]
Ad Design Resources
Designing a good advertisement involves creativity, skill and knowledge. Whether you’re an aspiring designer or a seasoned professional it never hurts to look for inspiration and advice from other designers. The following is a list of helpful ad design resources. This list will grow over time. 1. Ads of the World | Advertising Archive 2. [...]
What is an iframe?
An iframe or inline frame is a way of placing one html document inside another. This can be used, for example, when the size of document to be placed inside the iframe would otherwise detract from the layout of the main webpage. Placing the large document in an embedded iframe allows for it to be [...]
What is a Cookie?
A cookie is a small text file that is stored on your computer when you visit a website. It can contain information about how to customize the appearance of a website interface for your user account, the contents of your shopping cart, or even information about a browsing session. Cookies consist of a variable name-value [...]
Affiliates Beware of Cookie Stuffing
What is cookie stuffing? No, it is not something that makes a cookie even more delicious and fattening. But it can fatten the wallets of blackhat affiliate marketers and steal the commission that rightfully belongs to another affiliate in the process. Cookie stuffing is a blackhat technique whereby a browser cookie is secretly deposited on [...]
10 Alternatives to Adsense for Selling Ad Space
When looking for ways to monetize their websites, a lot of webmasters may not realize that Google’s “Adsense” program isn’t the only game in town.
Here’s a list of 10 alternatives to Google’s Adsense program.
Who Wants Some “Guaranteed Traffic”?
It’s been said that nature abhors a vacuum. This is also true of the internet marketplace, where a strong demand for website traffic has sparked an entirely new breed of marketeers, all with a promise of “guaranteed traffic” in exchange for ‘X’ number of dollars. Can it really be so simple? Or are these promises really just a bunch of hype, or worse yet, an outright scam?
A #1 Google Ranking in Just Days?
The internet is littered with thousands of “SEO” companies who claim to be able to get you on the first page of Google for a small (or not-so-small) fee. Is this really possible? Do these so-called “experts” really know something that the rest of us don’t about getting on the first page of Google for any given keyword?
The fact is, anyone can get “on the first page” of Google by simply [...]
Opt-In Email Marketing
When most people think of email marketing, the first thing that comes to mind is junk email–those abhorent, daily intrusions that appear in your inbox, advertising everything from work-at-home schemes to wrinkle cures. So unwelcomed is this type of advertising that according to small business expert Janet Attard, the typical untargeted mass email campaign achieves [...]