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How to Design a Really Crappy Landing Page

Three seconds.  That’s how long your typical internet user will take before deciding whether or not to hit the ‘back’ button.  It’s a cliché but it’s true: first impressions are everything.  If you’re going to spend your hard earned money on clicks then you absolutely need to make sure you’re not shooting yourself in the [...]

Affiliates Beware of Cookie Stuffing

What is cookie stuffing? No, it is not something that makes a cookie even more delicious and fattening.  But it can fatten the wallets of blackhat affiliate marketers and steal the commission that rightfully belongs to another affiliate in the process.  Cookie stuffing is a blackhat technique whereby a browser cookie is secretly deposited on [...]

What is Affiliate Marketing?

Affiliate Marketing is an online business model in which a business pays a commission to an affiliate for each new customer that is delivered to the business.  Though the concept of paying a fee for referred business existed long before online affiliate marketing, it didn’t really reach its present day scale until it was adopted [...]