All Entries in the "Online Marketing" Category
How to Design a Really Crappy Landing Page
Three seconds. That’s how long your typical internet user will take before deciding whether or not to hit the ‘back’ button. It’s a cliché but it’s true: first impressions are everything. If you’re going to spend your hard earned money on clicks then you absolutely need to make sure you’re not shooting yourself in the [...]
Opt-In Email Marketing
When most people think of email marketing, the first thing that comes to mind is junk email–those abhorent, daily intrusions that appear in your inbox, advertising everything from work-at-home schemes to wrinkle cures. So unwelcomed is this type of advertising that according to small business expert Janet Attard, the typical untargeted mass email campaign achieves [...]
Tips for Writing Effective Email Newsletters
Email newsletters are used by online marketers to build and maintain relationships with their customer base by offering useful and interesting information on a periodic basis. There is also the added social benefit that users sometimes pass along these newsletters to friends and colleagues. Oh, and they’re green-friendly. Still, internet users have become increasingly overloaded [...]
Viral Marketing
Viral marketing, as the name implies, is a type of advertising that spreads from one person to another in self-replicating fashion, like a virus. Someone sees or hears something useful or exceptional and then shares it with one or more people, either through word-of-mouth, email or some other means of communication. Viral marketing devices most [...]