All Entries in the "Unethical Practices" Category

What is “Negative SEO”?

Brenden Scott, a University of Bath graduate and former Director of Affiliate Marketing for Clash Media Advertising, makes a living as an SEO consultant with a dark side. “Negative SEO” is the practice of utilizing unethical tactics to attack a competitor’s website ranking with search engines like Google. States Scott, “I understand the rules of [...]

Affiliates Beware of Cookie Stuffing

What is cookie stuffing? No, it is not something that makes a cookie even more delicious and fattening.  But it can fatten the wallets of blackhat affiliate marketers and steal the commission that rightfully belongs to another affiliate in the process.  Cookie stuffing is a blackhat technique whereby a browser cookie is secretly deposited on [...]

A #1 Google Ranking in Just Days?

The internet is littered with thousands of “SEO” companies who claim to be able to get you on the first page of Google for a small (or not-so-small) fee. Is this really possible? Do these so-called “experts” really know something that the rest of us don’t about getting on the first page of Google for any given keyword?

The fact is, anyone can get “on the first page” of Google by simply [...]