Tips for Writing Effective Email Newsletters
Email newsletters are used by online marketers to build and maintain relationships with their customer base by offering useful and interesting information on a periodic basis. There is also the added social benefit that users sometimes pass along these newsletters to friends and colleagues. Oh, and they’re green-friendly. Still, internet users have become increasingly overloaded [...]
Viral Marketing
Viral marketing, as the name implies, is a type of advertising that spreads from one person to another in self-replicating fashion, like a virus. Someone sees or hears something useful or exceptional and then shares it with one or more people, either through word-of-mouth, email or some other means of communication. Viral marketing devices most [...]
Make Money with AdSense
Google’s AdSense program has quickly become the dominant model for selling ad space on the internet. With AdSense, a website owner simply copies and pastes small bits of code into the webpage where ads are to appear. Google then automatically analyzes your content to determine which ads are most relevant.
Where AdSense theory meets reality…
In theory, [...]
Online Classifieds
Anyone who’s ever placed an advertisement on Craigslist knows that online classified advertising can work. And Craigslist is just one among hundreds of free online classifieds websites that afford an opportunity to expose your product or service to a targeted audience. But not every product is well suited to this ad format. And indeed, a [...]
Pay-Per-Click Management and Budgeting
It might sound obvious, but the Cost-Per-Click (CPC) paid for any given keyword plays a huge role in determining the success of your pay-per-click campaign. Say you have just $200 per month to spend. Getting keywords at an average CPC of $0.20 is ten times more effective than if you had to pay $2.00 per [...]
AdSense Tips
Running an AdSense site can be a profitable venture for those who know how to set things up right from the start. The time you’ll spend learning from your mistakes will be much greater than the time you’ll spend learning how to avoid them in the first place. You don’t have to be a technical [...]
What is Affiliate Marketing?
Affiliate Marketing is an online business model in which a business pays a commission to an affiliate for each new customer that is delivered to the business. Though the concept of paying a fee for referred business existed long before online affiliate marketing, it didn’t really reach its present day scale until it was adopted [...]
SEO Tips and Advice
Having a website that’s not been optimized for the search engines is somewhat like having a business listing in the white pages–it exists in the public domain for anyone to find, only no one’s looking. That’s why the yellow pages were invented. But unlike an ad in the yellow pages, a high ranking in the [...]
Make Money with AdSense
Google’s AdSense program has quickly become the dominant model for selling ad space on the internet. With AdSense, a website owner simply copies and pastes small bits of code into the webpage where ads are to appear. Google then automatically analyzes your content to determine which ads are most relevant.
Where AdSense theory meets reality…
In theory, [...]
Search Engine Optimization
Of all the forms of advertising ever invented, internet advertising has to be the most powerful. When properly deployed, a simple online ad has the potential to reach anyone with an internet connection anywhere in the world at any time. The internet never sleeps.
But online advertising is a broad term that encompasses everything from banner ads to organic placement in the natural search results. In the ultra-competitive world of online advertising it is the latter that matters the most.