All Entries Tagged With: "Online Banner Ads"

Banner Ads: How Effective Are They?

Eyeblaster, an NYC based firm that gathers statistical information through online ad monitoring estimates the average click-through rate for banner ads across the entire worldwide web to be near 0.20%., or just 1 click for every 500 impressions. Considering the average conversion rate for online merchants in general is between 1% and 3%, that equates to 50,000 impressions per sale.

Now, just to be clear, the ads we’re describing are the ones that typically appear in a fixed location on a website, often near the top or side of a page. They’re sold in quantities of ’1000′ at a time, and are for the most very untargeted. An exception to this general description would involve placing a banner ad for a very specific product or service on an equally specific website. For example: an ad for microscopes on a site that rates and reviews microscopes–pretty targeted.